The Importance of Online Reputation Management

It is not uncommon to wake up every morning and check your phone for messages; texts, emails, missed calls, and of course social media alerts. Many of us carry a phone attached to our online reputation equipped with a camera into every bar, party, festival, holiday, job, school, house and well just about everywhere else we may go. Technology has allowed us to connect to more people, in more ways, in a wider variety of ways then ever before. But there are things in your life that you may want to keep the world from seeing. It may be an innocent photo at a friend’s bachelor party but a potential employer may see it as immature horsing around and move onto the next candidate. Social media is not private; it isn’t a diary or a photo album. Tweets are much more permanent and public then a note passed between students in elementary school. Simply Google yourself, does your facebook profile come up? How are your privacy settings? What can the world really see of your online persona?

Today many under 25 have lived their formatting youth using social media. From MSN and MySpace to instagram where we can all see what everyone is having for dinner, because apparently people “like” that. After living our tweens, teens, and now early twenties sharing our thoughts and photos online most of us have a few comprising posts in our pasts. And our potential employers are smart enough to look for them, often by simply “Googling” us. Imagine if you were an employer, and 20 identical resumes show up on your desk, how would you decide whom to interview? You can read the resumes and cover letters but your also likely to Google them, are they shot gunning a beer in their profile picture? Is “getting hammered” on their activities list? Would you decide to trust and depend on that guy? I wouldn’t.

Links for getting starting with Video Sharing

http://computer.howstuffworks.com/internet/basics/video-sharing1.htm


http://desktopvideo.about.com/od/desktopeditinghardware/u/GettingStarted.htm


http://www.toprankblog.com/2009/10/video-seo-basic-tips/


http://www.youtube.com/t/about_getting_started


http://desktopvideo.about.com/od/youtubegooglevideo/ht/How-To-Make-Youtube-Videos.htm


http://bryanacker.wordpress.com/2012/10/29/getting-started-video-sharing/


http://www.journalism.org/analysis_report/youtube_video_creationa_shared_process

http://go.brightcove.com/content/videocloud-sharing-a?c=70130000000jfhB&gclid=CPHJx9f197UCFZEWMgodq2cAwg


http://www.bloomfire.com/lp/video-sharing-software/?seg1=ppc&seg2=gog&seg3=free-trial&_kk=video%20sharing&_kt=7d0ac833-be4a-49a8-a6ab-d9cc94c84b2a&gclid=CPbIysj197UCFYpDMgod5lAAnQ

http://inthecapital.com/channels/how-vine-twitters-new-video-sharing-app-can-help-your-organization/

Klout, How much Klout do you have?

Klout tracks your various social media accounts and determines your online “influence” which is communicated through an assigned number. It is useful for quickly determining a persons, say a job applicants, online presence and power. A person who is well versed in utilizing social media will have a high score where somebody who tweets once a month to his 3 followers that’s all the social media they can handle would have a very low klout score. Klout scores can also be used when attracting advertisers to your blog.

I have 2 klout accounts, one for personal social media accounts and another for my beauty blog’s accounts. I do this to separate my personal influence from my brands. In order to increase my klout scores I do things like post of various media things that get a strong response (with likes, or shares, or comments). I also have conversations with other influencers via twitter.

Klout is an easy and legitimate way to measure online presence with a few simple clicks. But it isn’t perfect. For example it doesn’t include all social media, like pinterest, and therefore excludes certain types on influence. Also it doesn’t take into account what kind of accounts it’s tracking, personal or not. Which may change the scorecard. For example my personal Klout score tracks my facebook account and so it is very high as I am an active facebook user, but I don’t think it means much as the score is being generated by posts about cute puppies and facebook games in which nobody is being influenced.

Tags: mrk634 klout

gurl:

What did you think Beyonce’s Super Bowl halftime show?! 
Highlight: Destiny’s Child reunion! So great to see these three awesome ladies perform together again!
UPDATE: Check out our GIF recap of Beyonce’s halftime show here!!

gurl:

What did you think Beyonce’s Super Bowl halftime show?!

Highlight: Destiny’s Child reunion! So great to see these three awesome ladies perform together again!

UPDATE: Check out our GIF recap of Beyonce’s halftime show here!!

saintgermain-xo:

Cracks me up errrrytime.

Awesome blog!

saintgermain-xo:

Cracks me up errrrytime.

Awesome blog!

(Source: ghostlytreats)

theanimalblog:

An industrious penguin in Antarctica.  Sheila Marchant Webb of Worthing, West Sussex

theanimalblog:

An industrious penguin in Antarctica.  Sheila Marchant Webb of Worthing, West Sussex

stuffmomnevertoldyou:

Today in 1929, Martin Luther King Jr. was born.
How the Civil Rights Movement Worked

stuffmomnevertoldyou:

Today in 1929, Martin Luther King Jr. was born.

How the Civil Rights Movement Worked

sheliza-khan:

image

I’m new to Tumblr, in fact I’m new to the blogging world. I never understood the point of sites like these. I always associated their usage with emotional rants or therapeutic stories of one’s day. I spent some time exploring Tumblr and I realized I couldn’t have been more wrong.

Tumblr…

(Source: learn.hootsuite.com)

Using Tumblr to build your personal brand

The age of technology is an age of change. The internet changed how people connect, shop, learn, and explore. New social mediums pop up constantly and it is now easier then ever to create your own brand.

Tumblr allows it’s users to not only share photos, videos, information, and ideas but also create a brand for themselves. You can customize your own blog page, URL, and so much more. Also Tumblr provides access to your target market, whatever it may be. Using tags on your posts (both offical tumblr tags and tags that relate to your post) tumblr users who track those tags will find your content and then that can reblog it and share it with their followers who are often within the same or a similar demographic.

Because tumblr allows it’s users to use multiple types of content (word, video, photo) you can share diverse content from vlogs to articles. Also you can share and network with other bloggers. If you blog about sports cars and another sports car blogger reblogs one of your posts your content is being exposed to many new sports car enthusiasts. 

Also tumblr can connect with other social media such as twitter allowing you to easily share your posts accross different accounts making managing your brand much easier. And if you’re willing to invest some money you can pay to highlight a post and make sure it’s seen.

Tumblr is a fairly easy platform to understand and use while being a create tool that can be highly customized and offers a great amount of reach. 

corgiaddict:

thefrogman:

Link’s Adventures by budiana [website | tumblr]

NOBLE STEED, AHOY! 

corgiaddict:

thefrogman:

Link’s Adventures by budiana [website | tumblr]

NOBLE STEED, AHOY! 

(Source: sergio623)